Aqua Aston Site Redesign
Aqua Aston manages several dozen vacation properties, from full-service resorts to boutique hotels. My Agency and I set out to create a highly engaging site that would stand out from the typical online travel booking experience by inspiring & guiding the user in their journey to planning their dream vacation.
I designed the moodboard above to evoke a sense of adventure and whimsy. Rich photography, bright colors, and bold typography treatments create an immersive backdrop for the user to plan their dream trip.
With a large number of users booking on mobile, it was crucial to design the site with a mobile-first approach, ensuring all elements were tappable and easy to interact with on a mobile phone.
As part of the site redesign, we created flexible templates that allowed each of Aqua Aston's properties to showcase their amenities with immersive photography, informative text, and icon-based treatments.
My Role Art Director and Designer
Agency Fluid • Designers Melissa Picardo & Sarah Buehler • UX Brad Mu & Jenny Ta • Creative Director Michael Janiak