Crocs Shoe Finder Experience

Crocs was looking to create a simple, tablet-friendly experience to expose customers to their wide range of products. We leveraged their existing product grid and added a fun, on-brand series of sliders and buttons to be used as product grid filters. A highly visual system makes it clear to the user upon first glance that Crocs offers a wide range of colors, silhouettes, and fits.

The brand saw positive results including increased conversion through the Crocs Finder experience. 


My Role Designer

Agency Fluid • Creative Director Michael Janiak • UX Joan Winter