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Jansport Microsite

I was tasked with creating a microsite for a special edition Jansport bag. With a limited development budget, I decided to create a simple, single scrolling page. Taking the bag as inspiration, I included orange accents and globe icons throughout to bring out the details of the product. I also used a wide range of lifestyle photography and detail shots to feature the high quality and craftmanship of the bag. 

 

 
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My Role Art Director & Designer

Agency Fluid • Creative Director Michael Janiak