I was tasked with creating a microsite for a special edition Jansport bag. With a limited development budget, I decided to create a simple, single scrolling page. Taking the bag as inspiration, I included orange accents and globe icons throughout to bring out the details of the product. I also used a wide range of lifestyle photography and detail shots to feature the high quality and craftmanship of the bag.
My Role Art Director & Designer
Agency Fluid • Creative Director Michael Janiak