I worked with my agency to design a website framework to be used across Gymboree's three brands (Crazy 8, Janie & Jack, and Gymboree). In order to accommodate all three brands, it was crucial to design highly flexible modules that could be skinned to convey the look & feel and story of each brand.
Three Brands, One Set of Templates
We led with the Gymboree site design and used the modules as a framework for Janie & Jack & Crazy8.
As part of User Testing, I built a high fidelity prototype that demonstrated Navigational functionality and the Shop Flow.
My Role Art Director & Designer
Agency Fluid • Designers Sarah Buehler, Chelsey Steinman, Alex Mustacich, Melina Jones • UX James Zulkie, Brad Mu • Creative Director Michael Janiak