Fresh Step Moodboards
Fresh Step was looking for a premium, yet playful new look for their website. I created moodboards with ample white space, heart-warming cat photography, and bright color accents to highlight the brand's loyalty & donation programs. I identified a photographer within my moodboards who ultimately photographed all of the new site imagery.
Role Art Director
Agency Fluid • Creative Director Michael Janiak • Strategy Bridget Fahrland