I worked with Fender and my team at Fluid to create a clean, tablet-friendly experience for musicians to design their own custom guitars. From body color to pickguard and beyond, the interface allows the user to see their choices in real-time in 360 degrees. Upon launch, Mod Shop was featured in TechCrunch & Wired.
Fender Mod Shop Walk-Through
Video by Charlie Hong
My Role Art Director & Designer
Agency Fluid • Creative Director Michael Janiak